Innovation & Entrepreneurship - From Basics to Open Innovation

  • 4.5
Approx. 16 hours to complete

Course Summary

This course is designed to provide students with an understanding of open innovation and entrepreneurship. It covers topics such as the principles of open innovation, the role of intellectual property, and how to develop a successful open innovation strategy.

Key Learning Points

  • Understand the principles of open innovation and how to apply them to your business
  • Learn about the different types of intellectual property and how to protect your ideas
  • Develop a successful open innovation strategy and implement it in your organization

Related Topics for further study


Learning Outcomes

  • Develop an understanding of open innovation and its applications
  • Identify the different types of intellectual property and how to protect them
  • Create and implement a successful open innovation strategy

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of business principles
  • Willingness to learn about open innovation and entrepreneurship

Course Difficulty Level

Intermediate

Course Format

  • Self-paced
  • Online
  • Video lectures
  • Assignments

Similar Courses

  • Innovation and Entrepreneurship
  • Technology Entrepreneurship

Related Education Paths


Notable People in This Field

  • Steve Blank
  • Eric Ries

Related Books

Description

This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.

Outline

  • Course introduction
  • Course introduction
  • What is innovation and entrepreneurship?
  • Introduction to module 1 to 3
  • Why do we care?
  • Innovation and entrepreneurship - definitions
  • Where does innovation come from?
  • How to drive innovation
  • Introduction and definitions
  • Teaching entrepreneurship
  • Can entrepreneurship be taught?
  • Toolset and skillset
  • Entrepreneurial mindset
  • The importance of faliure
  • Putting failure to work
  • Pivoting
  • The failure value cycle
  • Teaching entrepreneurship and the importance of faliure
  • Analyzing markets
  • Introduction to Module 4 and 5
  • What's a startup?
  • Common mistakes
  • Market segmentation
  • TAM SAM SOM
  • Beachhead market
  • Analyzing markets
  • Engage with customers
  • Customer interviews - part 1
  • Customer interviews - part 2
  • Minimum viable product
  • Experiments
  • Engage with customers
  • Closed vs. open innovation
  • Introduction to Module 6 to 8
  • Closed innovation system
  • Case Xerox
  • Open innovation
  • Case transistor and iPod
  • IP and source of innovation
  • Closed vs. open innovation
  • The changing landscape
  • The need for open innovation
  • The triple helix framework
  • The business model and open innovation frameworks
  • Open innovation at work
  • Breaking down the fortress
  • The story of IBM
  • Open innovation culture
  • Open innovation companies
  • The changing landscape and open innovation at work
  • Course completion
  • Course filale
  • Exam

Summary of User Reviews

The Open Innovation and Entrepreneurship course on Coursera has received positive reviews from users. This course has been praised for its well-structured and engaging content, as well as its usefulness for both aspiring and experienced entrepreneurs. Overall, users have found the course to be informative and helpful in developing their entrepreneurial skills.

Key Aspect Users Liked About This Course

The course has been praised for its well-structured and engaging content.

Pros from User Reviews

  • Useful for both aspiring and experienced entrepreneurs
  • Informative and helpful in developing entrepreneurial skills
  • Engaging and well-structured content
  • Practical insights and examples provided
  • Great community and peer-to-peer interaction

Cons from User Reviews

  • Some users felt that the course could have been more challenging
  • Limited feedback from instructors
  • Some technical issues with the platform
  • Not suitable for those looking for in-depth academic knowledge
  • Some users found the course to be too basic
English
Available now
Approx. 16 hours to complete
Martin Vendel, Frans Nauta, Mark Coopersmith, Andrew Isaacs
EIT Digital
Coursera

Instructor

Martin Vendel

  • 4.5 Raiting
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