Global Marketing Research and Analytics

  • 4.1
4 hours on-demand video
$ 12.99

Brief Introduction

Understand and conduct market research on a global scale

Description

This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) “big data” as they apply to a range of institutions with different types and scope of activities, governance structures, and size.

Requirements

  • Requirements
  • There are no specific materials or software needed before starting this course. The course offers supplemental materials and suggestions for further readings.
$ 12.99
English
Available now
4 hours on-demand video
Dr. Hector Gonzalez-Jimenez
Udemy

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