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Drug Commercialization

Approx. 13 hours to complete

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Course Summary

This course covers the process of drug commercialization from drug discovery to marketing. Students will learn about the key players, regulations, and challenges in the pharmaceutical industry.

Key Learning Points

Understand the drug development process from discovery to marketing
Learn about the key players in the pharmaceutical industry
Explore regulations and challenges in drug commercialization

Learning Outcomes

Understand the drug development process
Identify key players in the pharmaceutical industry
Recognize challenges and regulations in drug commercialization

Prerequisites or good to have knowledge before taking this course

Basic understanding of the pharmaceutical industry
Familiarity with drug development process

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced
Video lectures
Quizzes

Similar Courses

Pharmaceutical Commercialization
Drug Development

Related Education Paths

Notable People in This Field

Former FDA Commissioner
Founder, Attia Medical

Related Books

Description

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization.

This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.

Outline

Welcome!
Welcome!

Pharmacoeconomics in Drug Development, Jan Hirsch, Ph.D.
Pharmacoeconomics in Drug Development I
Pharmacoeconomics in Drug Development II
Pharmacoeconomics in Drug Development III
Pharmacoeconomics in Drug Development IV
Pharmacoeconomics in Drug Development V
A new Master Degree in Science in Drug Development & Product Management at UCSD
Pharmacoeconomics in Drug Development Quiz

Intellectual Property Strategy & BioSimilars, Williams Ettouati, Pharm.D.
Intellectual Property Strategy & BioSimilars I
Intellectual Property Strategy & BioSimilars II
Intellectual Property Strategy & BioSimilars III
Intellectual Property Strategy & BioSimilars IV
Intellectual Property Strategy & BioSimilars V
Update on pay-for-delay
Intellectual Property Strategy & BioSimilars Quiz

Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm.D.
Marketing Pharmaceuticals & Biotechnology Drugs I
Marketing Pharmaceuticals & Biotechnology Drugs II
Marketing Pharmaceuticals & Biotechnology Drugs III
Marketing Pharmaceuticals & Biotechnology Drugs IV
Marketing Pharmaceuticals & Biotechnology Drugs V
Marketing Pharmaceuticals & Biotechnology Drugs VI
Marketing Pharmaceuticals & Biotechnology Drugs Quiz

Managed Markets and Sales Strategy, Doral Fredericks, Pharm.D., MBA
Managed Markets and Sales Strategy I
Managed Markets and Sales Strategy II
Managed Markets and Sales Strategy III
Managed Markets and Sales Strategy IV
Managed Markets and Sales Strategy V
Managed Markets and Sales Strategy Quiz

Strategic Alliances in Academia, Pharma and Biotech, Williams Ettouati, Pharm. D.
Strategic Alliances
Strategic Alliances and Deals in 2015
Structuring and Negotiating Alliances
Strategic Alliance & M+A in Pharma, Biotech & Academia

Business Models and Portfolio Management
Business Models and Portfolio Management Part 1
Business Models and Portfolio Management Part 2
Business Models and Portfolio Management Part 3
Business Models and Portfolio Management Part 4
Business Models and Portfolio Management Part 5
Quiz

Academic Industry partnership "Various models, Various outcomes", Remi Brouard, M.D.
Academic Industry partnership "Various models, Various outcomes" I
Academic Industry partnership "Various models, Various outcomes" II
Academic Industry partnership "Various models, Various outcomes" III
Academic Industry partnership "Various models, Various outcomes" IV
Academic Industry partnership "Various models, Various outcomes" V
Academic Industry partnership "Various models, Various outcomes" VI
Academic Industry partnership "Various models, Various outcomes" Quiz

From Start up to Success in Biotech, Barry Quart, Pharm.D.
From Start up to Success in Biotech I
From Start up to Success in Biotech II
From Start up to Success in Biotech III
From Start up to Success in Biotech IV
From Start up to Success in Biotech V
Congratulations and Thanks!
From Start up to Success in Biotech Quiz

Summary of User Reviews

Learn about the process of drug commercialization in this Coursera course. Users have generally given positive feedback, noting its insightful content and relevance to the pharmaceutical industry. However, some users have mentioned issues with course structure and lack of interaction with instructors.

Key Aspect Users Liked About This Course

Insightful content

Pros from User Reviews

Relevant to pharmaceutical industry
In-depth exploration of drug commercialization
Accessible to non-experts
Flexible scheduling
Useful for professionals and students alike

Cons from User Reviews

Lack of interaction with instructors
Some modules felt disjointed
Could benefit from more practical examples
Not all content applicable to all learners
Some technical difficulties with videos

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