Brief Introduction
Marketing has become digital marketing, with digital ads (as a function of all advertising spending) growing at roughly 15-20 percent annually, and recently having taken over traditional advertising (broadcast television and radio) when measured by ad speDescription
Course description
Marketing has become digital marketing, with digital ads (as a function of all advertising spending) growing at roughly 15-20 percent annually, and recently having taken over traditional advertising (broadcast television and radio) when measured by ad spend. This course teaches students the foundation elements of digital marketing and advertisingfrom media mix and channels to techniques, economics, and measurement. We review key performance metrics for digital marketing channels including paid search, organic search, e-mail, social, and display. We review techniques and tools for optimizing digital marketing spend across various channels and products.
Summary of User Reviews
This course on digital marketing at Harvard is highly praised by users for its comprehensive coverage of the subject matter and practical approach. Many users found the course to be an excellent investment in their career growth.Key Aspect Users Liked About This Course
The practical approach taken by the course to teach digital marketing was praised by many users.Pros from User Reviews
- Comprehensive coverage of the subject matter
- Practical approach to teaching digital marketing
- Well-organized course structure
- Expert instructors with industry experience
- Flexible learning options with online access
Cons from User Reviews
- Expensive course fee
- Some users found the pace of the course to be too fast
- Limited interaction with instructors
- Not suitable for beginners in digital marketing
- No hands-on assignments or projects
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