Course Summary
Learn how to develop a business growth strategy that can help your company expand its reach, increase profitability, and achieve long-term success. This course will teach you to identify opportunities for growth, evaluate potential risks and rewards, and create a plan for achieving your goals.Key Learning Points
- Understand the key drivers of business growth and how to identify growth opportunities.
- Learn how to evaluate potential risks and rewards when pursuing growth strategies.
- Develop a growth strategy that aligns with your company's goals and resources.
Related Topics for further study
Learning Outcomes
- Understand the key drivers of business growth and how to identify growth opportunities.
- Evaluate potential risks and rewards when pursuing growth strategies.
- Develop a growth strategy that aligns with your company's goals and resources.
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business and management concepts.
- Familiarity with financial statements and analysis.
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Case studies
Similar Courses
- Growing Your Business
- Business Growth Strategy
- Scaling Up Your Business
Related Education Paths
- Business Strategy and Financial Performance Certification
- Strategic Marketing Management Certification
Notable People in This Field
- Jim Collins
- Gary Vaynerchuk
Related Books
Description
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
Knowledge
- How to identify and evaluate opportunities to scale an organization
- How to enter new markets and apply game theory to analyze, assess, and respond to competitors
- How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
- How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Outline
- Growth through Scaling
- Growth Strategy
- Why Grow?
- Strategy and Growth
- Growth Alternatives
- Growth Risks
- Growth through Scaling
- Scenario Planning
- Scenario Planning Step 1
- Scenario Planning Steps 2 and 3
- Scenario Planning Steps 4 and 5
- Module Lessons
- Strategist's Toolkit: Scenario Planning
- Course Overview
- Course Requirements
- Get to Know Your Classmates
- Using the Discussion Forums
- Growth through Scaling
- Growth through Entry
- Entry and Rivalry
- Using Game Theory to Understand Rivalry
- Using Game Theory to Understand Cooperation
- Identifying Potential Rivals
- Pre-entry Strategies
- Post-entry Strategies
- Module Lessons
- Strategist's Toolkit: Payoff Matrices
- Growth through Entry
- Growth through Acquisition
- Growth through Acquisition
- Pros and Cons of Acquisitions
- Pitfalls of Growth Through Acquisition
- Why Firms Overpay for Acquisitions
- Alternatives to Acquisition
- Identifying Successful Acquisition Opportunities
- Acquisition Analysis
- Strategic Benefit: Value of the Target
- Avoiding Overpaying
- Acquisition Analysis: Opportunity Costs
- Module Lessons
- Strategist's Toolkit: Acquisition Analysis
- Growth through Acquisition
- Growth through Innovation
- Growing through Innovation
- Innovation Strategies
- Developing an Innovative Capability
- Keys to Innovation
- Organizing for Innovation
- Appropriating Value from Innovations
- Intellectual Property Protection
- Complementary Assets
- Determining an Innovation Strategy
- Module Lessons
- Strategist's Toolkit: Real Options Analysis
- Assignment Overview
- Growth through Innovation
Summary of User Reviews
This course on business growth strategy offered by UVA Darden School of Business on Coursera has received positive reviews from users. The course has been praised for its comprehensive curriculum and practical approach to business growth strategy.Key Aspect Users Liked About This Course
The practical approach to business growth strategy.Pros from User Reviews
- Comprehensive curriculum
- Practical application of concepts
- Engaging teaching style
- Useful case studies
- Flexible schedule
Cons from User Reviews
- Some technical issues with video lectures
- Lack of interaction with instructors
- Limited feedback on assignments
- Course material can be overwhelming at times
- Not suitable for beginners
Michael Lenox
4.7 Raiting
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