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Building the Business Model for Corporate Entrepreneurs

Approx. 11 hours to complete

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Course Summary

Learn how to create and execute business models that can help your company thrive in today's rapidly changing market with this course for corporate entrepreneurs.

Key Learning Points

Understand the importance of business model innovation in corporate entrepreneurship
Learn how to identify and evaluate new business opportunities
Explore different strategies for launching and scaling a new business venture

Job Positions & Salaries of people who have taken this course might have

- USA: $98,000
- India: ₹1,000,000
- Spain: €40,000
- USA: $98,000
- India: ₹1,000,000
- Spain: €40,000
- USA: $76,000
- India: ₹1,500,000
- Spain: €35,000
- USA: $98,000
- India: ₹1,000,000
- Spain: €40,000
- USA: $76,000
- India: ₹1,500,000
- Spain: €35,000
- USA: $105,000
- India: ₹2,000,000
- Spain: €50,000

Learning Outcomes

Create and execute a successful business model
Identify new business opportunities in a rapidly changing market
Launch and scale a new business venture

Prerequisites or good to have knowledge before taking this course

Basic knowledge of business concepts
Access to a computer and internet connection

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online
Video Lectures

Similar Courses

Entrepreneurship 101: Who is your customer?
Innovation and Creativity Management
Startup Entrepreneurship: From Idea to Launch

Related Education Paths

Notable People in This Field

Author of The Lean Startup
Author of The Innovator's Dilemma

Related Books

Description

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model

Outline

Introduction to Business Modeling
Preview of the Course
Welcome to Week One
What is a startup?
Customer, market, and value propostion
Product-market fit: The heart of the business model
Walk-through of the Business Model Canvas - Part 1
Walk-through of the Business Model Canvas - Part 2
How do you develop a business model?
Welcome to Building the Business Model for Corporate Entrepreneurs
Meet Dan Gordon
Connect with your Classmates
Our Recommended Textbook for the Course
Download the Business Model Canvas Poster
Explore the Online Master of Professional Studies in Technology Entrepreneurship

Customer Discovery and Customer Validation
Welcome to Week Two
Why talk to customers? What do they know?
How to get insights from customers
Building a pipeline of customer interviews
What to do before the interview
What to do after the interview
Cold calling 101
Talking to Humans
How to Interview a Customer (Optional)

Customer Segmentation and Analysis
Welcome to Week Three
Why have customer segments at all?
Customer segments, value propositions, and product features
Customer types
Customer segments and business models
Customer archetypes
Minimum viable product (MVP)
Market size and sizing
Physical and virtual goods
Market types
B2C and B2B markets
Crossing the chasm
An Introduction to Customer Segmentation
In the Digital Era, People, Not Processes, Are Key (Optional)
Know Your Customers’ “Jobs to Be Done” (Optional)
What Is Value? The Costco Value Proposition (Optional)
The Lean Startup Methodology (Optional)
How To Design Your Next Minimum Viable Product (Optional)
Business Model Generation
Value Proposition and Customer Segment Analysis
Customer Types and Customer Archetypes Analysis

Creating the Business Model for the Corporate Venture
Welcome to Week Four
The funnel of customer engagement
What is a channel?
Product-channel fit
Cost structure
The rest of the business model canvas
Key activities
Key partnerships
Key resources
Final Thoughts
The Elements of Value (Optional)
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)
Business Model Generation
How To Turn Corporations Into Innovation Machines (Optional)
Earn a Degree Online in Entrepreneurship and Innovation
Developing Your Business Model

Summary of User Reviews

This course on corporate entrepreneurship and business model innovation has received positive feedback from users. Many users have praised the course for its practical approach to teaching and the real-life examples used throughout. Overall, users have found the course informative and engaging.

Key Aspect Users Liked About This Course

Users have appreciated the practical approach to teaching and the real-life examples used throughout the course.

Pros from User Reviews

The course content is well-structured and easy to follow
The instructors are knowledgeable and engaging
The course provides practical insights and tips that can be applied in real-life situations
The course is a good resource for anyone interested in entrepreneurship and business model innovation
The course is comprehensive and covers a wide range of topics related to corporate entrepreneurship

Cons from User Reviews

Some users have found the course to be too basic and lacking in depth
Some users have struggled with the pace of the course and the amount of material covered
The course may not be suitable for those looking for advanced or specialized content
Some users have experienced technical difficulties with the platform

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