Brief Introduction
This course helps students understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brandCourse Summary
This course explores the principles and practices of branding strategy, and how to create and maintain a strong brand. Through case studies, interactive exercises, and guest speakers, students will gain an understanding of the key elements of successful branding.Key Learning Points
- Learn how to create and maintain a strong brand
- Explore the principles and practices of branding strategy
- Gain an understanding of the key elements of successful branding
Related Topics for further study
Learning Outcomes
- Develop a branding strategy for a product or service
- Understand how to create and maintain a strong brand
- Learn how to measure the effectiveness of a branding strategy
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing
- Familiarity with brand management concepts
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Interactive
Similar Courses
- Marketing Management
- Digital Marketing Strategy
Notable People in This Field
- Seth Godin
- Al Ries
Related Books
Description
Course description
This course helps students understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, extending a brand through licensing, and the role of consumer research and consumer insight in managing a brand. The course also explores how digital and social media have created both new opportunities and new risks for brands.
Summary of User Reviews
The Branding Strategy course offered by Harvard online learning has received positive reviews from users. The course has been praised for its comprehensive content and practical approach to branding strategy. Many users found the course to be well-structured and easy to follow, with engaging lectures and useful case studies.Key Aspect Users Liked About This Course
The course is praised for its practical approach to branding strategyPros from User Reviews
- Comprehensive content that covers various aspects of branding strategy
- Engaging lectures that keep users interested
- Useful case studies that help users understand the concepts better
Cons from User Reviews
- Some users found the pace of the course to be too slow
- The course may not be suitable for advanced learners
- Some users found the assignments to be too easy
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